Copywriting fees

Pricing Guide for Web Copywriters

SEO Copywriting Fees (Search Engine Optimization)

Optimizing a Page

Re-write a client’s current web copy, so that it can be found by the search engines for a desired keyword or phrase.

Fee Range: $100 – $400 per page

Writing a Small Website

Write a five to six-page website using SEO strategies.

Fee Range: $1,500 – $3,500

SEO Strategy and Training

Help a client with keyphrase research, or train him how to optimize copy.

Fee: $150-$500/hour

PPC Fees (Pay-Per-Click)

Single PPC Ads

Write the ads that appear on a search engine’s results page under the “Sponsored Links” heading, based on the keyword research provided by your client.

Fee Range: $25 – $250 per ad

Full PPC Campaign

Put together all of the creative for a PPC campaign including the keyword research, 10 different ads, a landing page, the welcome page, and a welcome email.

Fee Range: $1,000 to $2,500

Pay-Per-Click Campaign Management Fees

In addition to writing the creative for a PPC Campaign, you can elect to manage the entire process on an ongoing basis. This includes placing, managing, and continually testing the PPC ads, and then tweaking the copy as needed.

Fee Range: 15% of PPC ad fees spent by the client, or $500 to $6,000 per month

[Note: The range is large due to the number of potential campaigns. For example one client may have two PPC campaigns running, while another has 50 campaigns. Again, you’ll want to consider the value of your time.]

Landing Page Fees by Type

Homepage

This is the most important page of a website, and is often the most difficult to write.

Fee Range: $450 to $4,500

Information Page

An “information” page contains good relevant content such as a “How To” articles, product reviews and any other information your prospect might need as part of the decision process. The goal of an information page is not to directly sell something, but to move the sales process forward in some way.

Fee Range: $250 to $750

Subscription Page

Product description is minimal; the focus is more on the benefits the prospect will experience once they complete the transaction

Fee Range: $450 to $4,500

Sales Page

A page that directly sells a product or service. These can range from a short product description page (similar to the ones you see on Amazon.com) to a full blown sales letter.

Fee Range: $450 to $10,000

Sales Page Fees Broken Down By Equivalent Length in Print:

One Page

Fee Range: $450 – $1,000

Two to Four Pages

Fee Range: $1,200 – $2,000

Six to 20 Pages

Fee Range: $2,500 – $10,000

Email Fees

Standalone Sales Email

Similar to promos, these emails close the deal.

Fee Range: $250 to $2,000

Newsletter/E-zine

Articles and editorial for a online magazine.

Fee Range: $150 to $750

Articles

Ranges by complexity of topic and client size – generally 400 to 1,200 words.

Fee Range: $75 to $300

Regular E-letters

A personal email from your client to his readers.

Fee Range: $50 to $200 per email (usually priced by month.)