Pricing Guide for Web Copywriters
SEO Copywriting Fees (Search Engine Optimization)
Optimizing a Page
Re-write a client’s current web copy, so that it can be found by the search engines for a desired keyword or phrase.
Fee Range: $100 – $400 per page
Writing a Small Website
Write a five to six-page website using SEO strategies.
Fee Range: $1,500 – $3,500
SEO Strategy and Training
Help a client with keyphrase research, or train him how to optimize copy.
PPC Fees (Pay-Per-Click)
Single PPC Ads
Write the ads that appear on a search engine’s results page under the “Sponsored Links” heading, based on the keyword research provided by your client.
Fee Range: $25 – $250 per ad
Full PPC Campaign
Put together all of the creative for a PPC campaign including the keyword research, 10 different ads, a landing page, the welcome page, and a welcome email.
Fee Range: $1,000 to $2,500
Pay-Per-Click Campaign Management Fees
In addition to writing the creative for a PPC Campaign, you can elect to manage the entire process on an ongoing basis. This includes placing, managing, and continually testing the PPC ads, and then tweaking the copy as needed.
Fee Range: 15% of PPC ad fees spent by the client, or $500 to $6,000 per month
[Note: The range is large due to the number of potential campaigns. For example one client may have two PPC campaigns running, while another has 50 campaigns. Again, you’ll want to consider the value of your time.]
Landing Page Fees by Type
This is the most important page of a website, and is often the most difficult to write.
Fee Range: $450 to $4,500
An “information” page contains good relevant content such as a “How To” articles, product reviews and any other information your prospect might need as part of the decision process. The goal of an information page is not to directly sell something, but to move the sales process forward in some way.
Fee Range: $250 to $750
Product description is minimal; the focus is more on the benefits the prospect will experience once they complete the transaction
Fee Range: $450 to $4,500
A page that directly sells a product or service. These can range from a short product description page (similar to the ones you see on Amazon.com) to a full blown sales letter.
Fee Range: $450 to $10,000
Sales Page Fees Broken Down By Equivalent Length in Print:
Fee Range: $450 – $1,000
Two to Four Pages
Fee Range: $1,200 – $2,000
Six to 20 Pages
Fee Range: $2,500 – $10,000
Standalone Sales Email
Similar to promos, these emails close the deal.
Fee Range: $250 to $2,000
Articles and editorial for a online magazine.
Fee Range: $150 to $750
Ranges by complexity of topic and client size – generally 400 to 1,200 words.
Fee Range: $75 to $300
A personal email from your client to his readers.
Fee Range: $50 to $200 per email (usually priced by month.)
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