Facebook advertising is an important way to connect with your audience
Facebook is one of the world’s largest social network.
Facebook has an algorithm that’s always changing and can make it a challenge to connect organically with readers. Keep in mind Facebook’s micro-targeting features allow you to reach your exact target audience. What that means is that Facebook ads can get your message in front of the people who are most likely to want to use your products or services.
That’s great for your budget, conversion rates, and return on investment for your business or clients business if you are running ads for someone else. You only pay to reach the most valuable potential customers out there and that makes this type of marketing very cost effective and profitable.
It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. Here we’ll walk you through the basic vacabulary you need to know, from planning your first ad to developing advanced campaign strategies.
Several things to consider when running your Facebook ads are the following:
What types of Facebook ads do you want to run?
Here is a list of most types but not every type is listed here. This should give you a good idea of the major types you can create and run within the Facebook platform.
Image ads. Video ads. Carousel ads. Slideshow ads. Collection ads. Instant experience ads. Lead ads. Dynamic ads. Messenger ads. Stories ad. Playable ads.
How to advertise on Facebook.
Choose your objective, name your campaign, set up your ad account, target your audience, choose your Facebook ad placements, set your budget and schedule, and lastly create your ad.
Some of the details to keep in mind are Facebook ad specs.
This is about choosing the size of your ads. Once you choose the type ad you want to run from the types listed below, simply do a google search or visit the Facebook interface and find the current ad sizes for the type you want to run. We could list them here but they do change often so we would rather lead you in the best direction to prevent confusion
Smart tips for running Facebook ads
- Experiment with audience targeting
- Use the Facebook pixel
- Use the best photos and video
- Test everything
- Track and optimize performance
Facebook ad ideas
- Convert written content into videos
- Target warm prospects and sell them on your product directly
- Remember you can drive online traffic to offline events and to physical stores. Use lead generation methods to collect emails and develop trust with these prospective customers through email campaigns.