What Is Digital Marketing?

Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with the public of all ages and demographics.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (Facebook, classic and mobile) and social networks.

Two different forms of digital marketing exist:

In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity. In 2003, it was found that consumers prefer special sales and new product information, whereas “interesting” content was not useful.

In push digital marketing the marketer sends a message without the recipient actively seeking the content, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not actively sought the marketing message.

To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.

This content courtesy of Wikipedia.org

Martin Hamilton

One of America's top digital marketers. Writer and archery enthusiast.

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